Custom Permanent Makeup in Newark, CA
Wake up to brows, eyes and lips that already look finished — customized to your features and designed to heal soft and natural.

Customized for Your Features
Built Around Your Face
Every treatment is customized to your facial structure, skin type and natural features for balanced, natural-looking results.
Expert Technique Selection
Not every technique suits every client. Ombre, Nano or Combination is chosen based on your skin, previous work and long-term retention.
Experience You Can Trust
Over 10 years of precision work — soft healed results, beautiful symmetry, and colour you’ll love waking up to.
Brows
2.5–3 hours
Custom Brow
$600 initial+ $100 perfecting session at 5–8 weeks (strongly recommended)
Custom brow design tailored to your facial structure, skin condition and lifestyle. May use ombre/powder shading, nano hair strokes, or combination brows — chosen for balanced structure and long-term pigment retention.
Ideal if you want fuller, defined brows, have sparse or uneven natural brows, or prefer a low-maintenance routine.
Brow Correction
$750 initial+ $100 perfecting session at 5–8 weeks (strongly recommended)
For previous permanent makeup with colour shift (blue or grey tones), uneven fading, or structural imbalance. May include non-invasive pigment lightening to neutralise unwanted tones before reshaping. Multiple sessions may be required. Consultation required before booking.
Ombre / Powder Shading
Soft pixel shading that creates a defined, makeup-like finish with gradient depth.
Nano Hair Strokes
Ultra-fine hair-like strokes designed to mimic natural brow growth for a softer look.
Combination Brows
A blend of hair strokes and soft shading for structure with natural texture.
Eyeliner
2–2.5 hours
Precision Eyeliner
$500 initial+ $100 perfecting session at 5–8 weeks (strongly recommended)
Customized to your eye shape and lid structure. Options include classic solid liner, soft shaded liner, or a blended combination for a subtle shadow effect.
Lash Line Enhancement
$350 initial+ $100 perfecting session at 5–8 weeks (strongly recommended)
A subtle, natural enhancement placing pigment right along the lash line — the illusion of fuller, darker lashes without looking like makeup.
Lips
2–2.5 hours
Lip Blush & Advanced Lip Design
$600 initial+ $100 perfecting session at 5–8 weeks (strongly recommended)
Soft-shaded lip colour designed to enhance your natural tone and improve balance. Customized to your natural lip colour, shape and condition.
Suitable for pale or low-colour lips, dark or uneven lip tone, and clients wanting subtle border enhancement for a fuller look. Advanced correction cases may need more than two sessions.
Follow-Up & Touch-Up
Refresh pricing is based on time since your last appointment. Sessions run 1.5–2.5 hours.
- Within 2 years — $300
- 2–4 years — $350
- Over 4 years — treated as a new session
PRE-TREATMENT CARE
Before Your PMU Appointment
How you prepare has a real effect on how cleanly the pigment goes in and how it heals.
Please Do
- Keep your fluids up and moisturise the area gently in the days before your appointment
- No alcohol the night before your appointment
- Tell your artist about any previous work on the area and about any allergies
Please Avoid
- Alcohol, caffeine and blood-thinning pain relievers for 24 hours before your appointment — they all increase bleeding
- Retinol, glycolic or salicylic acid and other strong actives on the area for 5–7 days
- Tanning and sunburn — stay out of direct sun
- Facials, injectable cosmetic treatments, peels, waxing and laser for 2 weeks before treatment
- Tweezing, shaving or trimming the treatment area before your appointment
- Makeup on or around the treatment area on the day of your appointment — please come with a clean, bare face if you can
- Lash growth serums, retinol and any active skin products from at least 7 days before
Post-Treatment Care
Aftercare Is Simple & Only Takes 5 Days
No complicated routine and no dry-healing. You start the same day, wash and moisturize morning and night, and you are done in five days. Most clients tell us it was easier than they expected.
Your complete step-by-step aftercare guide is emailed to you when your appointment is confirmed, so you will have it in writing before you come in — and you can keep it for your touch-up visits too.
Questions
Frequently Asked
Why did my pigment fade so much after the first session?
That is completely normal. PMU typically heals 30–50% lighter. It is a two-step process, and your touch-up is where the colour and the shape get reinforced.
Is PMU really permanent?
It is semi-permanent. Pigment fades over time through your immune system, your skincare products and sun exposure. Brows usually last 1–3 years; lips and eyeliner can last 2–5 years with proper care.
What if I am on a strong prescription acne treatment, or recently stopped?
You need to wait 6–12 months after stopping it before having PMU, because of the way it affects skin sensitivity and healing.
Can I get PMU if I have had tattooing or microblading before?
Yes, but you must book a consultation first. Existing pigment, scar tissue and how saturated the area already is will all affect your new result.
What if I get cold sores after lip blush?
If you are prone to cold sores, trauma to the lips can trigger an outbreak. Talk to your doctor about a preventive prescription before and after your appointment — without one, a cold sore can ruin the healed pigment.
Can I still get injectables with PMU?
Yes, as long as the timing is planned. Either have your PMU first and wait 2 weeks or more before your injectables, or wait 2–4 weeks after them before scheduling your PMU.
Why does eyeliner PMU rule out lash extensions and serums?
Lash extensions and growth serums leave the skin more sensitive and can raise the risk of pigment migration. We ask you to stop lash serums 3–4 weeks before your appointment, and to have extensions removed 5 days before treatment.
Book Your PMU Session
Permanent makeup enhances definition, corrects asymmetry and simplifies your daily routine. Cherry, Afterpay and Klarna payment plans available.
